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Bruce Goldstein

DTC / HCP - Copywriter | Creative Director

  • Work
  • ABOUT
  • EXPERIENCE

Prep and Forget

To prevent HIV, you need to be ready months before sexual activity —a daily pill won’t cut it—because there’s always a chance you can forget to take it. You won’t forget with Cabotegravir, the first-ever long-acting injectable PREP therapy. You take it six times a year, and you’re set. And when opportunity presents itself, you don’t have to think about it. To raise awareness, my partner and I created a campaign geared toward the gay community. Print, gorilla, and an app.

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